Funny Video Forex Gadget Hi-tech

Funny Video Forex Gadget Hi-tech

I am currently in Miyazaki /Japan, attending the Infinity Ventures Summit (IVS), one of Asia’s most prestigious web industry events. Organizing VC company Infinity Venture Partners reserved some hours of the program to give a total of twelve 12 Japanese start-ups the chance to present their services onstage to a panel of judges and an international crowd of over 300 people. A speech recognition and transcribing service called Moji Moji TV was selected as “Best Startup” of the IVS Fall 2009 Launch Pad (that ended just now). Here are short profiles of all the services that demo’d at the event. (Please note some of the companies have yet to launch homepages in English, but some do offer globalized services, too.) One Winner and five runners-up: Moji Moji TV by Catalog (winner of the demo pad) Best of show went to Moji Moji TV , which appears to be a very powerful speech recognition and transcribing service for videos launched in private alpha last month. The engine supports Japanese only, but English and Chinese versions are in the works. Moji Moji extracts audio from a video (self-made movies, YouTube clips etc.) and automatically displays the spoken words as text, which then can be edited by the users. The text can be used to tag and sub movies, and it’s also possible to search for certain words or expressions within them. There’s also an iPhone app called Shabetter that automatically transcribes what you say into the iPhone mic and posts it to Twitter. More information on Moji Moji TV in English can be found here . This video (in English) shows how Moji Moji TV works: V-Sido by Wataru Yoshizaki (runner-up) Most robots used for entertainment, in research and other areas have one common problem: They can only move in a slow, mechanical and chopping motion. Developed by robot fanatic Wataru Yamazaki, V-Sido is a software-based, real-time control system for humanoids that helps make them move smoother. Spysee by Ohma (second runner-up) Spysee is a person search engine whose English version launched at TechCrunch 50 this year (Spysee was a demo pit company ). A Chinese version is in the works. The service pulls information and media on individuals from the web and presents them on a person-specific page (example: Barack Obama ). Spysee’s original Japanese version went live last year and has gone through several iterations since. One example is the way Spysee monetizes its service now: It allows users to donate real money to individuals who need help in funding their personal goals ( Cheering Spysee ), getting a cut of the donation in return. m-police by milog (third runner-up) m-police is a fully automatized site monitoring system that’s able to detect profanity, insults and “legally problematic” sentences on the web and subdivides relevant expressions into 16 different categories. The company says about 5% of all posts in the Japanese blogosphere can be regarded as being relevant for m-police, and 22% of those can be called potentially dangerous. Some Japanese social networks employ up to 300 “surveillance officers” to keep their sites clean. m-police can push down costs from 6 Yen (7 cent) per post monitored by human beings to 3 Yen. AEGISGUARD by KLab (fourth runner-up) AEGISGUARD is anti-virus software that’s not only free to download but also completely available in English. The main purpose of the program is to protect your important files and folders from viruses (of which more than 5 million exist today) and malware by granting only white-listed programs access to them. AEGISGUARD developer KLab says this way, unknown or new viruses are effectively fenced out. The solution can be installed with conventional, blacklist-based antivirus software on the same PC. Symphonic Motion by AITIA (fourth runner-up) Symphonic Motion is an augmented reality-based entertainment engine that’s not designed for mobile devices for a change but rather for large-sized displays (that can be several meters in diameter). The technology uses “physical” AR, meaning you can get in front of the camera and move CG elements you see on the screen around by moving your arms, for example. Maker AITIA is marketing the solution as interactive, fun digital signage applications to corporations, exhibitions and event organizers ( demo movie ). The six other demo companies: OpenSocial Host by HeartRails OpenSocial Host is an integrated platform for developing, distributing and managing OpenSocial applications, e.g. for sites like MySpace , hi5 or Japan’s biggest social network Mixi .(which opened its site for external developers back in September this year). OpenSocial Host supports mobile apps, offers paid and free options, but it’s Japanese only. Location Amplifier by Koozyt The key idea behind Location Amplifier is to “amplify” the real world by pushing “rich”, location-based content onto mobile phones, for example location-based games or guides. At IVS, maker Koozyt demonstrated how a person’s movements can be tracked even inside buildings (where GPS regularly fails). It’s also possible to use Location Amp to walk from exhibit to exhibit in a museum and let your mobile device tell you what you’re currently looking at ( demo movies ). The technology is based on PlaceEngine , a service that relies on Wi-Fi to estimate your location, even when there’s no GPS. Zeke CMS Social Game Kit by Ubiquitous Entertainment Ubiquitous Entertainment CEO Ryo Shimizu demo’d Zeke CMS Social Game Kit , a (Japanese-only) platform for developing games to be deployed in social networks like Facebook or Japan’s biggest social network Mixi . One of the games that was built using the system is called “Tokyo Treasure”, a scavenger hunt, which combines AR elements with the real world, using the iPhone camera (”It’s game over when you’re tagged!”). Droidget AR by GClue Droidget AR was described as the world’s first widget framework for augmented reality services on Android. These widgets can be “picked up” at the physical place where they’ve been left by other people and used instantly, without the user having to access the web. Example: When you’re in a restaurant, switch on the camera on your Android phone, point it at the door and click on the AR tag you see to instantly access the menu ( demo movies ). Jitsu Kuukan Toushi Keitai by KDDI au one Labs KDDI , Japans second biggest telecommunications company, presented an augmented reality application that launched in June this year for a limited number of Japanese cell phones. Their Jitsu Kuukan Toushi Keitai app (which roughly translates to: cell phone that allows real space transparency) works just like many of the other mobile AR apps out there. It uses GPS, the phone’s camera, 6-axis sensor and screen to locate where you are and point you to where you want to go through tags. But if you point the phone to a wall or a human being, you can also “see through” them, meaning the app will display tags located behind them. This video shows how Toushi Keitai’s “see-through” function works: Odette Solution by ORSO Odette Solution lets you create mobile Flash sites (nearly 100% of Japanese mobile phones have Flash Lite installed). The Japanese-only, cloud-based ASP service offers various templates whose elements you can edit in various ways, for example by drag and drop. But you can also create mobile web pages by putting together different elements. Odette Solution will be launched next spring. Crunch Network : CrunchBoard because it’s time for you to find a new Job2.0

alt : http://www.aitia.co.jp/showcase/movie/restir.movhttp://www.aitia.co.jp/showcase/movie/restir.mov

89e8e2dd1bl 2009.jpg 150x112 Infinity Ventures Summit In Miyazaki, Japan: 12 Demos From Japanese Startups

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Infinity Ventures Summit In Miyazaki, Japan: 12 Demos From Japanese Startups

With Twitter rolling out its own retweet functionality soon, people will be pointing their followers to more users they may not be engaging with yet, which will spark users to follow more people and hence increase the amount of conversations on Twitter. At least, that’s what I think. But Twitter has never been an ideal two-way conversation tool. It’s hard to keep track of back-and-forth communication between users, particularly when you’re not actually part of the discussion but still interested to know what’s being said tweeted. A new tool called Bettween aims to make it easier to visualize conversations between two specific users as well as share them with others. Like most Twitter-related web apps, the tool is simple and crisp. You enter the usernames of two Twitter users and you get an overview of what they’ve conversed about on a single page, with an indication of when the tweets were published and who replied to whom. And because it comes with a dedicated URL la bettween.com/arrington/craignewmark , you can easily share conversations between two users with others as well. I’m left wondering if it would be possible (and/or desirable) to tweak the tool so it could track conversations between more than two users. Crunch Network : CrunchBoard because it’s time for you to find a new Job2.0

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Bettween Makes Tracking And Sharing Twitter Conversations A Breeze

Ever since Twitter announced it is working on a new Lists feature a month ago, users and developers have been awaiting its broad rollout. Over the past few weeks, Twitter has been expanding the number of people in the Lists beta, but now it appears that a full rollout is under way. As of yesterday, Twitter employee Nik Kallen reported that “25% of all users have Lists.” And then he Tweeted : “We’re releasing lists to even more people. Don’t get your panties in a bunch, Twitter.” Judging from the what we are hearing from tapped-in Twitter developers, the buzz on Twitter itself, and our tip box, a full rollout is under way and is expected to be completed either today or tomorrow. (Remember, this is Twitter, so there are no guarantees). Why is everyone so excited about these Lists? Finally, you will be able to create groups of people you follow on Twitter. So if there are 10 or 20 people who consistently deliver good Tweets, you can separate them out from the rest of your stream and just listen to them. Or you can create lists by topic, people you actually know versus people you only know via Twitter, or any other category. And the cool thing about these Lists is that once somebody makes a good list, other people can follow that entire list, which makes it much easier to get started on Twitter. Because finding interesting people to follow is actually a lot of work. Has Lists been turned on for you yet? Crunch Network : MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

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Twitter Starts Rolling Out Lists To Everybody. Have You Gotten Yours?

We just noticed something in the App Store: An official app made by the National Association of Securities Dealers Automated Quotations (a.k.a. NASDAQ), the American stock exchange, has been approved. That itself is interesting, but perhaps even more interesting is a key functionality of the app is to highlight tweets about various NASDAQ stocks. The free app is called NASDAQ Portfolio Manager [ App Store Link ], and it’s really slick. As you’d expect, you can use it to look up various stocks and get access to real-time data when the market is open. It also has some impressive stock charting options. The main individual stock screen has all the data you’d expect (highs, lows, etc), but if you rotate your iPhone to the side, you get a full chart with a variety of viewing option. And if you run your finger over this chart, you can pinpoint stock prices at various dates. Back in regular view, if you swipe right once, you’ll be taken to a page that has all the latest tweets about that stock, coming in from StockTwits , the Twitter stock service. In this view, anyone who tweets with the StockTwits $STOCKNAME syntax will have their tweet show up here. There is also a separate StockTwits option along the bottom of the app which allows you to drill deeper into what people are publicly saying about stocks on the service. Here, you can find the full stream of tweets about stocks, or tailor the stream to show things like tweets about Futures or just tweets from StockTwits “Top Data Junkies.” This is interesting, because it would seem that the NASDAQ has decided to use StockTwit’s APIs rather than Twitter’s. Obviously, the NASDAQ is going to want to attach themselves to something it considers reliable, and as we wrote last month , StockTwits has invested a lot in making its own backend infrastructure that works on top of Twitter, but also seperately from it. The NASDAQ app also makes it very easy to keep track of your own portfolio by allowing users to enter the stocks they own including the price paid, the date, and the number of shares. And you can add any NASDAQ stock to your Watch List simply by clicking the star icon along the top of the screen when you’re on a stock’s page (the starring animation is also slick). The search funtionality is very fast. One thing you can’t do from this app is actually buy and sell stocks, but who knows, maybe we’ll see something like that in the future. Overall, this app is very solid, and its inclusion of StockTwits seems to be a very strong endorsement of that service. CrunchBase Information StockTwits Twitter iPhone Information provided by CrunchBase Crunch Network : CrunchBoard because it’s time for you to find a new Job2.0

191ef50a207fcd35.gif 150x125 NASDAQ Launches A Slick iPhone App Highlighting Tweets From StockTwits

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NASDAQ Launches A Slick iPhone App Highlighting Tweets From StockTwits

TringMe’s App Lets You Make Calls From Facebook

Posted by Giggi On October - 18 - 2009

VoIP startup TringMe has launched a Facebook application that lets users make calls from the social network using its Flash-based web phone for browsers. The app also lets you embed widgets to your profile for your Facebook friends to call or SMS you. The app has much of the functionality that a regular VoIP app like Skype has. TringMe’s app lets users set up caller-id, send SMS messages from Facebook, lets callers leave voicemails that the users can access and lets you add TringMe widgets to your profile that let friends and visitors call or SMS you from that page, which seems to be the most appealing feature of the app. And if you have a TringMe account, you can integrate your account with Facebook. Of course, you have to buy credits to use the application, which range from $5 to $100 worth of credits, bought via PayPal. Facebook also has a similar Skype-based app called SkypeMe. that lets you Skype your friends. TringMe also recently launched a demo of a widget that now allows a user the ability to make a VoIP call from Microsoft Silverlight applications. Silverlight doesnt allow access to a microphone, thus restricting VoIP calls, so TringMe used a backdoor Flash widget to access the microphone. Crunch Network : MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

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TringMes App Lets You Make Calls From Facebook

Ruby-On-Rails Startup FiveRuns Acquired By WorkThink

Posted by Giggi On September - 30 - 2009

FiveRuns Corporation Ruby On Rails Startup FiveRuns Acquired By WorkThink

Ruby-on-Rails startup FiveRuns has been acquired by WorkThink, according to FiveRuns’ site. FiveRuns provides a variety of monitoring products for Ruby on Rails and related open source and commercial systems. Built on Rails and delivered as a hosted service, FiveRuns products manage the complete Rails application lifecycle from installation to production.

Products include Install, a free Ruby on Rails stack powered by BitRock; Manage, which was an application that monitors your Rails applications in production (Manage was discontinued this summer); TuneUp (a debugging tool which we wrote about here); and Dash, which was a metrics, storage, reporting, and communication hub for applications connected to the web. According to FiveRuns, Dash’s services will be discontinued by the middle of October. It’s unclear if the other products will survive the transition.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


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Sean Parker Joins Yammer’s Board Of Directors

Posted by Giggi On September - 30 - 2009

16432v1 max 250x250 171x200 Sean Parker Joins Yammers Board Of DirectorsSean Parker is no stranger to Internet success. He’s 28 years old and has already helped start four very well-known services on the web: Napster, Plaxo, Causes, and of course, Facebook. And now he’s taking his impressive resume to Yammer, where he is joining the enterprise microblogging service’s Board of Directors, we’ve learned.

Yammer, which won the top prize at last year’s TechCrunch50, recently rolled out a bunch of updates to its web version, as well as its Adobe Air-based desktop client. We use the service on a daily basis for work, and those of us with iPhones are all eagerly awaiting the release of the new version of the iPhone app with Push Notifications.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


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stickk logo 215x94 StickK Raises More Funding For Self Commitment Service, Eyes B2B PlayWe haven’t written about StickK, the company that allows you to put a contract on yourself in order to help you commit to improving your lifestyle, since the service was launched back in February 2008. Good thing the company got in touch with us and pointed out they’re doing quite nicely, which gives us a good excuse for an update on them.

StickK was founded by three Yale economists (two professors and a graduate student) and basically allows you to accomplish a goal by setting up a contract against yourself, whether it’s about losing weight, stop biting your nails, writing a novel or whatever else you feel you need to achieve in life. The site takes credit card information up front and charges it on a weekly basis should you fail to meet your self-submitted goal(s). You can designate someone to be your referee a friend, co-worker or spouse, for example but in the end, if they fail to do their jobs, StickK.com will take your word for it.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


71a7ba935d5cf5e8dba355aa787fcd35 StickK Raises More Funding For Self Commitment Service, Eyes B2B Play


67301164d96328d1db32a36554564b29 StickK Raises More Funding For Self Commitment Service, Eyes B2B Play

Hey, Disco Party People, How About Some Windows 7 Commercials?

Posted by Giggi On September - 27 - 2009

cp 1253901808 0 5 215x161 Hey, Disco Party People, How About Some Windows 7 Commercials?It’s not a Windows 7 Party without some tunes, right? Thankfully Microsoft has created a set of commercials with catchy beats, nice visuals, and no stilted, low-paid actors apparently preparing to get it on in the worst Cinemax late night movie ever.

Enduserblog has all of the videos for your perusal but I picked out a few more good ones after the jump.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


71a7ba935d5cf5e8dba355aa787fcd35 Hey, Disco Party People, How About Some Windows 7 Commercials?


67301164d96328d1db32a36554564b29 Hey, Disco Party People, How About Some Windows 7 Commercials?

Measy Helps You Pick Gadgets With A Quiz (Private Beta Invites)

Posted by Giggi On September - 27 - 2009

Measy logo 215x67 Measy Helps You Pick Gadgets With A Quiz (Private Beta Invites)

Picking out the right gadget to buy is so difficult that an entire publishing industry (Cnet, Engagdet, CrunchGear, GDGT) has grown around helping people sort through the process. A new site in private beta called Measy is taking a different approach. You take a quiz answering questions about what you are looking for in a digital camera, flat-screen TV, or netbook, and it comes up with the gadgets that match your requirements.

We have invites for the first 200 people who redeem them here with the promotion code “techcrunchfriends.”

Measy’s CEO Ian Manheimer is the creator of Glassbooth, a site which helped voters pick candidates based on taking a quiz about their political views and then matching those up with candidates’ positions. Measy takes a similar approach to helping people make decisions about what gadgets they should buy.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


71a7ba935d5cf5e8dba355aa787fcd35 Measy Helps You Pick Gadgets With A Quiz (Private Beta Invites)


67301164d96328d1db32a36554564b29 Measy Helps You Pick Gadgets With A Quiz (Private Beta Invites)

Zoe Keating: Web Fame that Actually Translated to a Career

Posted by Giggi On September - 27 - 2009

zoekeating 300dpi 630x472 215x161 Zoe Keating: Web Fame that Actually Translated to a CareerJust like Web 2.0 start-ups have been spending much of 2009 trying to figure out how to turn users and community into revenues, so too have the last few years’ crop of Internet celebrities been trying to figure out how to make a business out of those over-used buzz words their personal brands.

Think of all the online fame thats been created in the last few years amid this hype of the Web democratizing celebrity. Now try to name how many of them crossed over to mainstream popularity. Tila Tequila got an MTV show and a record deal. LonelyGirl15 is on ABC Familys Greek. Andthe list dwindles from there. Amanda Congdons talks with HBO never seemed to materialize. Kudos to Julia Allison for snagging a Wired cover and starting a lifecasting site, Nonsociety, but that Bravo pilot never saw the light of day and even Gawker doesnt cover her much anymore. (She may consider that a blessing.) The people who get the most press for using social media are still, well, the real celebrities like Oprah and Ashton Kutcher.

Its enough to make you a cynic that celebrity isnt really getting democratized at allits just getting fragmented into slivers of micro-fame. And the truth is so far micro-fame doesnt pay.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


71a7ba935d5cf5e8dba355aa787fcd35 Zoe Keating: Web Fame that Actually Translated to a Career


67301164d96328d1db32a36554564b29 Zoe Keating: Web Fame that Actually Translated to a Career

Seedcamp Announces Its Six Winning Startups For 2009

Posted by Giggi On September - 26 - 2009

cp 1253876520 seedcamp11 215x86 Seedcamp Announces Its Six Winning Startups For 2009Seedcamp, the European startups programme a little (though not entirely) like YCombinator, has announced the winners of its year-long programme to find the best startups in Europe, finally judged over an intense week of mentoring by a long line of fellow European entrepreneurs.

Each startup has won 50,000 to develop their product, in return for Seedcamp taking a stake worth between 5-10% of the company. In each case the exact stake has not been released. As we wrote earlier this week, overall the standard was strong this year and many of the VCs and CEOs I spoke to during this week have remarked on how much the quality of startups in Europe has improved, especially as reflected in this year’s Seedcamp vintage.

So the winning teams are:

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


71a7ba935d5cf5e8dba355aa787fcd35 Seedcamp Announces Its Six Winning Startups For 2009


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Songkick Integrates Twitter To Make Gig Reviews Realtime

Posted by Giggi On September - 26 - 2009

cp 1253896134 1420v10 max 250x250 215x55 Songkick Integrates Twitter To Make Gig Reviews RealtimeHot London-based live music startup Songkick launches a new feature today allowing users to share their experiences of gigs. Users can now connect their Songkick account to their Twitter account and auto-tweet any gigs they plan to go to. That’s not that big a deal. What is pretty interesting however is how they’ve integrated Twitter to bring a realtime stream to their service.

When a user goes to a show, Songkick automatically pulls in tweets that they write during the concert as realtime, live reviews. The tweets are from actual gig-goers, making this way more valuable than just pulling in generic artist searches. This looks like the first time anyone has done this. Furthermore the tweets are then preserved for all time on the dedicated Songkick concert page for that gig, foiling Twitter’s annoying ability to lose Tweets after a week or so in search.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


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Screen shot 2009 09 25 at 11.15.12 AM Browser Plugin Shareaholic Passes 1 Million Downloads, Closes Seed FundingIt is notoriously difficult for browser plugins to gain traction getting users to download anything massively raises a service’s barrier to entry. But Shareaholic, a plugin that makes it easy to share content across a variety of social and bookmarking sites, has been doing quite well: the company has seen well over one million downloads since launching less than two years ago. Today Shareaholic has annouced that it closed a seed funding round that includes investors Edward Roberts (MIT Entrepreneurship Center, Sohu), Dharmesh Shah (HubSpot), Eric Dobkin (Goldman Sachs), Brian Balfour (Viximo), David Cancel (Compete), Andrew Payne (FanSnap), and Brian Shin (Visible Measures Corp.). The company declined to share the exact amount of the funding, but says that it was “a few hundred thousand” dollars.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


71a7ba935d5cf5e8dba355aa787fcd35 Browser Plugin Shareaholic Passes 1 Million Downloads, Closes Seed Funding


67301164d96328d1db32a36554564b29 Browser Plugin Shareaholic Passes 1 Million Downloads, Closes Seed Funding

Localyte Launches iPhone App To Be Your Personal Sherpa

Posted by Giggi On September - 26 - 2009

localyte 133x200 Localyte Launches iPhone App To Be Your Personal Sherpa

Travel site Localyte has a new twist on travel advicethe site tries to connect travelers with locals in their destination to serve as guides or just to get advice. Locals in communities around the world vary from professional tour guides who charge for the custom tours to everyday people who simply want to help folks enjoy their hometown as much as possible. Since late 2007, Localyte has accumulated 40,000 local guides in about 10,000 destinations across 160 countries. The site also offers reviews and listings of local activities.

Now, Localyte is furthering its mobile strategy by launching PocketSherpa, a free iPhone app that integrates its online platform onto a mobile device, letting travelers access local guides and information (from WikiTravel) on the go. The app lists tours and contact info in cities and also lists local travel guides in those cities who are available to answer any questions. For example, if you were traveling in Egypt, you could ask “Are there any hot air balloon rides available over the Pyramids?” Localyte’s CEO Guillermo Baensch says that locals answer the questions fairly quickly, within a few hours at most. You can also access threads of previous questions that were submitted in your destination. Localyte’s app has a built-in mailbox that lets you send and receive messages, and also lets you see local newspapers in the region where you are traveling.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


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67301164d96328d1db32a36554564b29 Localyte Launches iPhone App To Be Your Personal Sherpa

ringtones 215x120 Ridiculous: Verizon Pays ASCAP $5M Interim License Fee For  RingtonesThe American Society of Composers, Authors, and Publishers (ASCAP) recently made the ridiculous assertion that cellphone ringtones are to be considered “public performances” of music under the Copyright Act and thus require a license. As Ars Technica eloquently pointed out, the claim is ridiculous because after all one doesn’t need a public performance license to drive around town in a convertible with the radio on.

Even the Electronic Frontier Foundation (EFF) sided with the defendants in the case (AT&T and Verizon Wireless), called the organization’s claims downright ‘outlandish’ and urged a federal court to reject the “bogus” copyright claims. Imagine my surprise to find out that Verizon has now agreed to pay the ASCAP an interim license fee of more than $4.99 million for songs the phone service provider uses in ringtones for its customers. Meanwhile, the two sides will continue to debate how much the group should receive for the tunes.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


71a7ba935d5cf5e8dba355aa787fcd35 Ridiculous: Verizon Pays ASCAP $5M Interim License Fee For  Ringtones


67301164d96328d1db32a36554564b29 Ridiculous: Verizon Pays ASCAP $5M Interim License Fee For  Ringtones

Let’s Kill The CPM

Posted by Giggi On September - 26 - 2009

eye 215x158 Lets Kill The CPM

Editor’s note: This guest post is written by Shelby Bonnie, the CEO of Whiskey Media. He co-founded CNET in 1993 and was the Chairman and CEO from 2000 to 2006. He served as Chairman of the IAB from 2001 to 2003.

OK, Advertising Week just ended… does anyone else feel like the online advertising industry is the orchestra, playing on while the Titanic is sinking?

We have a problem, folks. And I, for one, think we should start to fix it by killing off the CPM, once and for all.

I have been in the Internet media space for 16 years and will start by stating the obvious: The CPM has done more to stunt innovation and drag down quality products than any single thing on the Internet. Maybe it works in other mediums, but it sure as hell doesn’t work on the Internet. Having been both a small and big publisher (now small again), it’s been my experience that the collective focus on CPMs and counting eyeballs by marketers, agencies, and publishers has led to a whole mess of unintended consequences that have produced a series of “solutions” that work for none of those parties. And perhaps more importantly, it’s been terrible for users.

All campaigns start with the best of intentions: “let’s do something creative, engaging, and unique!” But unless someone really senior from the agency or client side intervenes, the road for a campaign always leads to the media buyer and the dreaded spreadsheet, where the two most important columns are impressions and cost. Ironically, there’s usually some good stuff in campaigns, but they are thrown in for free as “value adds.” At some point, publishers decide that if all clients care about is impressions, then OK, we’ll give them impressions. The output is an industry that overproduces shallow, superficial, commoditized impressions. Why do we have so many bad sites that republish the same junky content–content that’s often made by machines or $1-per-post contractors? Why do sites intentionally try to get us to turn lots of pages with tons of top 10 lists, photo galleries, or single-paragraph summaries of someone else’s story?

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


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67301164d96328d1db32a36554564b29 Lets Kill The CPM

cp 1253753532 verboten 215x122 Paramount Proprietor Polemicizes Poorly On Piracy At Public Policy PresentationIn what was ostensibly a meeting of the majors last week to advise the FCC on broadband policy, the COO of Paramount was allowed to wax ignorant for 10 minutes on piracy and file-sharing technology. As a major content provider, they should certainly have some input, but this was sheer soap-boxery. Sure, peer to peer and torrent traffic (legal and otherwise) is going to be a major driver of broadband adoption and major consumer of the resource, but Paramount’s contribution to the discussion didn’t limit itself to germane observation and reasonable speculation.

On the upside, we have a fabulous new quote on the level of Ted Stevens’ “series of tubes” that demonstrates how utterly out of touch people like Paramount’s COO are with actual Internet terminology and capabilities. Behold:

“We are uploading it essentially to a ‘cyber locker,’ which is nothing more than electronic locker on the Internet.”

Mr. Huntsberry, we are in your debt for this immortal chestnut of cyber-wisdom. That’s nothing more than electronic wisdom on the Internet, for those of you who don’t know.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


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67301164d96328d1db32a36554564b29 Paramount Proprietor Polemicizes Poorly On Piracy At Public Policy Presentation

DEMO: Cortera Measures Business Credit With Community Ratings

Posted by Giggi On September - 24 - 2009

cortera 215x73 DEMO: Cortera Measures Business Credit With Community RatingsWhen it comes to dealing small businesses, the last thing you want is for the company you’re working with to renege on a transaction after you’ve contributed your half. Sending multiple invoices may be enough to annoy them into submission, but if that doesn’t work the legal fees and time involved with taking them to court usually isn’t worth it. Cortera, a new site that launched yesterday at DEMO Fall, is looking to help businesses avoid this kind of dispute.

Cortera can be thought of as a Yelp for business credit, offering reviews on large and small businesses alike that have been submitted by the community. In other words, it can help you figure out if a company you’re thinking of dealing with is going to pay you in a timely fashion, or if it’s run by deadbeats who should be avoided.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


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Speedtrack logo 215x46 SpeedTrack Sues Just About Every Major Online Retailer Over Patent Infringement

Can you spell “patent troll”?

Software developer SpeedTrack has filed suit against nearly two dozen major online retailers, including Amazon.com, Best Buy, Overstock.com, Nike, Costco and Dell, accusing the major online retailers of infringing some patent that supposedly covers a search mechanism customers can use to locate products on their websites.

The complaint, filed yesterday in the U.S. District Court for the Northern District of California, accuses the defendants of infringing U.S. Patent Number 5,544,360, titled Method for accessing computer files and data, using linked categories assigned to each data file record on entry of the data file record”.

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco


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